Meet eb5: Donna

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Meet eb5: Donna

Meet Donna! Part of the eb5 anti-aging skin care line team.

If you are anything like me, you like getting to know the people behind your favorite products. Hello! I'm Jules, and so that you can get to know all of us here at eb5, I have created a series just for you called Meet eb5! Once a month, I will introduce you to a new member of the eb5 team.

Back in the 1960’s, the eb5 Corporation was started by Robert Heldfond, Sr. and has been owned and operated by his family ever since. Today, eb5 is owned by the late Robert Heldfond Jr’s wife, Donna Ames-Heldfond. Because of Donna, eb5 has also been certified as Women Owned by the The Women's Business Enterprise National Council (WBENC). I find Donna to be a fascinating woman, and I can’t wait to share with you what I learned from her!

Meet eb5: Donna


Jules: What is your role here at eb5?

Donna: I am the chairman of the board and owner of eb5. I love being a part of the eb5 family and these fabulous products! Making sure the products are pure and good is the most important thing to me. I concentrate on the quality and the chemistry, but it is also important that the packaging be beautiful, too. I love that eb5 products are effective and healthy for your skin but also look beautiful sitting in your cabinet.

It is also very important to me that my customers and employees are happy. I strive to provide a happy workspace and excellent customer service.

Jules: Which is your favorite EB5 product and why?

Donna: If there was a fire and I had to grab one eb5 item, it would be the facial cream, obviously! But what I really love are the serums. Its hard to choose a favorite. I used to love the collagen serum, but then my dermatologist insisted that I start using Vitamin C on my skin, so I started using our Vitamin C serum. Now I like it better than the collagen serum! My skin has such a wonderful even tone after using it.

Jules: What makes you happiest in life?

Donna: What makes me feel happy is LOVE. When my husband, Robert Heldfond, Jr, passed away, I thought he was so brave, and I realized that life IS love. I feel that love is the most powerful driving force in the universe and through relationships and friendships we can see the good in people and feel love. Another way of putting this is simply: follow the Golden Rule. If you do unto others as you would have done unto you, you’re putting love out into the Universe and will see it return back to you.

Jules: What advice would you give if you could talk to yourself 20 years ago?

Donna: Don’t wait to be happy. Choose to find some happiness today. Even a tiny thing - a flower, a bubble bath, picking something in the garden. Also, life is a journey. Life happens. When bad things happen, you have to just let yourself feel the pain. Put one foot in front of the other, and understand its the beginning of a new world. You will come out of it. Look at a flower - born, beautiful but then it dies. That is how life is and the universe is.

Jules: When eb5 was at Sundance, we asked the celebrities to give us their beauty secrets by filling in these blanks: _______ lots of ______. How would you fill in the blanks?

Donna: Have lots of curiosity about life!
Donna, it was such a pleasure chatting with you and getting to know a little bit about you today. Thank you for all of the wonderful advice!

Want to meet the rest of the team? Click here!

Written By: Kristen Creed

Edited By: Kristen Creed